{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While a lot of luxury brands drive exposure via social media sites advertising and marketing, celeb collaborations and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items haven't transformed a lot in years; it does not have TikTok, and doesn't give celebs free